Due to the economic disaster that we are now confronting the war on consumerism is being declared over. Our wallets are empty. Whose a consumer now.
It is the War On Consumerism's "Mission Accomplished" moment.
Now comes the real struggle for our hearts and minds. The struggle is between us and the forces that want to appeal to us through an undeserved trust. In other words, advertisers know what we want and create messages that perfectly promise to fulfill those wants. The perfection includes getting our trust. Just like the trust we put in the investment community that over time our money will grow in stocks. Like the trust we put in mortgage companies. And the trust we put when we complete credit card applications. The trust that someone must have read it and we would know if it wasn't legal. Besides, why would they not want to have a fair arrangement.
The trust we have that cash machines will always work.
The winner in the War on Consumerism is U.
Friday, March 27, 2009
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